Marketers, It’s Time You Rethink Your Campaign-Minded Approaches

Jessica Wong


PHOTO:
Andy Beales

Think back to the last time you responded to an unsolicited brand promotion you received via email.

Yeah, I’m drawing a blank too.

So riddle me this: why are brands still using a channel-based, department specific, campaign-minded approach to interacting with their customers? Why do we still receive irrelevant messages over email channels that go straight to spam versus more relevant messages via our preferred channel, say an in-app notification?

What Does the Future of the Marketing Campaign Look Like?

Forrester analysts Rusty Warner and Joe Stanhope noted in their recent report, “The Future of Enterprise

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A journey in enriched sourdough: buttery, savory cheese rolls

Jessica Wong

The Perfect Loaf is a column from software engineer-turned-bread expert (and Food52’s Resident Bread Baker), Maurizio Leo. Maurizio is here to show us all things naturally leavened, enriched, yeast-risen, you name it — basically, every vehicle to slather on a lot of butter. Today, a guide to making fluffy, perfectly enriched rolls.

* * *

Harmony — a word that sums up the primary concern when developing a recipe that involves multiple ingredients and components; cooks and bakers know this all too well. When creating a new baking formula, I often step back to assess what I’m making to ensure

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Leader’s Journey 365: Inspiring and promoting civic engagement

Jessica Wong

By Dr. Artika Tyner,
[email protected]

History has shown us ordinary people can have an extraordinary impact on their community and society at large.
This begins with a call to leadership.
Leadership is an opportunity to leverage your influence, lift your voice, and build a collective vision for the future. Planting People Growing Justice launched the Leader’s Journey 365 portal to provide practical leadership development tools for Minnesotans.
I am very proud to have created this important resource for people throughout our state. It is a model that can easily be replicated by organizations in every state across the United States.

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Journey’s ‘Don’t Stop Believing’ Gets An Unplugged Makeover

Jessica Wong

Keavin Wiggins | 02-11-2021


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Journey

Thomas Zwijsen has released a new video online of his classical fingerstyle guitar cover the Journey mega hit “Don’t Stop Believing” from the band’s 1981 album “Escape”.

Zwijsen says in the video description, “Don’t Stop Believing, the original, was released in 1981 with Steve Perry on vocals (who also wrote the song). Journey published multiple live versions, such as Live in Houston – Escape Tour 1981, Live in Japan 2017, Live in 2009, and UNICEF Won’t Stop with Arnel Pineda on vocals.

“This Guitar Cover aims at playing the Guitar parts including Guitar Solo, piano

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Jax on cusp of bigs after Air Force journey

Jessica Wong

MINNEAPOLIS — As it turns out, there are only about two weeks of instruction before the U.S. Air Force straps a parachute to you, puts you on a plane and asks you to jump out by yourself.

It’s one thing to have learned about the aircraft and ripcords and procedures and how to pack the parachute and how to line up and how to land. But when it actually came time for Griffin Jax’s first jump as part of a summer program at the Air Force Academy, he had no idea whether he’d have preferred to be first or last

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