Think back to the last time you responded to an unsolicited brand promotion you received via email.
Yeah, I’m drawing a blank too.
So riddle me this: why are brands still using a channel-based, department specific, campaign-minded approach to interacting with their customers? Why do we still receive irrelevant messages over email channels that go straight to spam versus more relevant messages via our preferred channel, say an in-app notification?
What Does the Future of the Marketing Campaign Look Like?
Forrester analysts Rusty Warner and Joe Stanhope noted in their recent report, “The Future of Enterprise